“The Imagination Machine is insightful and timely. As the pandemic has altered many work habits for good, and when the boundaries between management and leadership blur, imagination indeed becomes an increasingly necessary corporate resource.”

“The Imagination Machine is a fascinating and practical guide on how to harness imagination to develop and implement transformational ideas, which are so needed in these fast-changing times.”

“We may not all be artists, but it’s high time we started thinking like them. If you want to escape the tyranny of metrics and incrementalism, and if you’re serious about confronting uncertainty with courage and creativity, this book is a great place to start.”

“This book captures essential concepts of nurturing imagination as a sustainable organizational capability. Let’s all ask active open questions—and stay hopeful, as the book suggests.”

“Creativity and imagination have increasingly become the key sources of outsized business success. Yet creativity and imagination aren’t taught in most business schools, they’re not encouraged in most business cultures, and they tend to be stifled by most popular management processes. Reeves and Fuller have written a delightful exploration of the imagination in business that should be read by any leader aiming for long-term success.”

“The Imagination Machine explains how the power of imagination can be kindled and harnessed. It’s a must-read for every corporate leader or employee.”

“The Imagination Machine belongs in the library of any leader who is serious about developing an industry-leading innovation capacity.”

“A truly inspiring and beautiful book. It not only explains how renewal from within is the key to sustaining long-term business success; it also gives business leaders the hands-on tools and methods to go about it.”

“Martin Reeves has done it again. With Jack Fuller, he maps the future for business leaders with The Imagination Machine—an incredibly practical and thought-provoking read on stoking imagination within corporations. In order for our companies to flourish in this post-Covid era, it would behoove us to act on these powerful concepts without delay.”

“In the era of the Internet of Everything, competition between enterprises will become a competition to fuel the imagination of employees. Therefore, only by believing in human value maximization and turning employees from tools of implementation into autonomous entrepreneurs can we win. The Imagination Machine, which puts forward some powerful questions and propositions, is well worth reading.”

“In The Imagination Machine, Martin Reeves and Jack Fuller take us on a jolly jaunt from cave paintings to AI-generated images, from the Princes of Serendip to the worldview of the Umwelt, from LEGO to Play-Doh and the founding ideas of Amazon and Disney. Prepare to be inspired.”

“In an age when corporations are getting ever larger, business models are evolving faster, and artificial intelligence is changing the way we work, companies need imagination more than ever. Rather than treating imagination as an unruly art, Reeves and Fuller convincingly show how companies can systematically cultivate and harness it.”

“In today’s business environment, the capacity to move beyond ‘cookie-cutter’ models and copies of what others are doing is critical. That requires putting known things together in unforeseen ways; the ability to wonder, to get inspired when things fail or don’t work; and to see surprises as sources of ideas. This book fills an important gap in our knowledge about how to systematically apply imagination, creativity, and learning to business strategy.”

“Before you can build the Next Big Thing, someone has to come up with the idea on which it is based. In this charming but thorough exploration of the role of imagination in business and society, Martin Reeves and Jack Fuller take us on a tour of what imagination is, why it’s so essential, and how you can cultivate it. A tonic for these highly uncertain times!”

“In an age of VUCA, especially in light of the coronavirus pandemic, it is challenging for organizations in any sector, including NGOs, to innovate and keep innovation alive. Drawing on multidisciplinary insights, this book argues that imagination is upstream of innovation, and articulates a six-step methodology for managing and stimulating imagination, providing a powerful set of tools to enable organizations to get the “imagination machine” up and running.

“The Imagination Machine is a fascinating and practical guide on how to harness imagination to develop and implement transformational ideas, which are so needed in these fast-changing times.”

“We may not all be artists, but it’s high time we started thinking like them. If you want to escape the tyranny of metrics and incrementalism, and if you’re serious about confronting uncertainty with courage and creativity, this book is a great place to start.”

“This book captures essential concepts of nurturing imagination as a sustainable organizational capability. Let’s all ask active open questions—and stay hopeful, as the book suggests.”

“Creativity and imagination have increasingly become the key sources of outsized business success. Yet creativity and imagination aren’t taught in most business schools, they’re not encouraged in most business cultures, and they tend to be stifled by most popular management processes. Reeves and Fuller have written a delightful exploration of the imagination in business that should be read by any leader aiming for long-term success.”

“The Imagination Machine belongs in the library of any leader who is serious about developing an industry-leading innovation capacity.”

“A truly inspiring and beautiful book. It not only explains how renewal from within is the key to sustaining long-term business success; it also gives business leaders the hands-on tools and methods to go about it.”

“Martin Reeves has done it again. With Jack Fuller, he maps the future for business leaders with The Imagination Machine—an incredibly practical and thought-provoking read on stoking imagination within corporations. In order for our companies to flourish in this post-Covid era, it would behoove us to act on these powerful concepts without delay.”

“In the era of the Internet of Everything, competition between enterprises will become a competition to fuel the imagination of employees. Therefore, only by believing in human value maximization and turning employees from tools of implementation into autonomous entrepreneurs can we win. The Imagination Machine, which puts forward some powerful questions and propositions, is well worth reading.”

“we need to focus on imagination because a competitive advantage doesn’t last very long anymore. If you were the leader of your industry in the 1980s, you could expect to be at the top for at least 10 years. Now that period has come down to one to two years.” – says Martin Reeves in an article published by Raconteur.

In this HOBB resident-only masterclass, Martin Reeves shared exclusive insights from The Imagination Machine.

Watch the masterclass here (HOBB membership required).

In an interview published in Argentina’s La Nacion, Martin Reeves discusses insights from The Imagination Machine.

Read the interview here (in Spanish).

Even as the shelf life of moat investments is about a tenth of what it used to be a few decades ago, around two-thirds of the companies that are “long-time outperformers” are resilient during crises, Martin Reeves, told the Reuters Global Markets Forum in June 2021. Read the full Q&A.

“Stimulating greater imagination is now a key pathway to competitive advantage for all organisations, be they established incumbents or scrappy start-ups. That’s the view of Martin Reeves, co-author of a new book, The Imagination Machine, that aims to show businesses how creativity can drive innovation and success” – read the full article. 

Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves provided a look into the mechanics of imagination for guests of Amcham Finland hosted in October 2021. 

Interview with Martin Reeves published in the Chief Executive Magazine.

Read the interview.

Blue sky creativity isn’t just the realm of lone geniuses and small children. It can be systematized, writes Martin Reeves in a guest article published by Management Today.

In this excerpt from The Imagination Machine, authors Martin Reeves and Jack Fuller show how we can foster and harness ideas that can lead to flourishing companies.

Presented in July 2020, this was the first session in the Strategy Imagination Forums series. The forum featured Martin Reeves, speaking on The Imagination Machine, hosted by Will Mitchell, University of Toronto.

Watch the video recording.

Martin Reeves joined fellow panelists Olga Turischeva, Vasily Lebedev, Bulat Nureyev, and Mikhail Zozhevnikov, and Daria Tulubenskaya to discuss the value of creativity and imagination in business, as part of Russian Creativity Week in August 2021. 

“Intuitively we all know that imagination matters but how to be imaginative is another matter. Luckily a new book by Martin Reeves and Jack Fuller is out to guide us.”

Read Christian Stadler’s article on Forbes.com

In this episode of The Leading Edge, Thomas A. Stewart sits down with Martin Reeves, to talk about nurturing innovation and creativity in business. Together, they discuss the importance of cognitive and intellectual diversity in the workplace, how to develop new and valuable business ideas, and the BCG approach to problem-solving. 

“Stimulating greater imagination is now a key pathway to competitive advantage for all organisations, be they established incumbents or scrappy start-ups. That’s the view of Martin Reeves, co-author of a new book, The Imagination Machine, that aims to show businesses how creativity can drive innovation and success” – read the full article. 

In this episode of The Leading Edge, Thomas A. Stewart sits down with Martin Reeves, to talk about nurturing innovation and creativity in business. Together, they discuss the importance of cognitive and intellectual diversity in the workplace, how to develop new and valuable business ideas, and the BCG approach to problem-solving. 

“we need to focus on imagination because a competitive advantage doesn’t last very long anymore. If you were the leader of your industry in the 1980s, you could expect to be at the top for at least 10 years. Now that period has come down to one to two years.” – says Martin Reeves in an article published by Raconteur.

Blue sky creativity isn’t just the realm of lone geniuses and small children. It can be systematized, writes Martin Reeves in a guest article published by Management Today.

“Many efforts have been made to analyze this process of “destructive creation”. But few have probed as deeply as Martin Reeves and Jack Fuller in their recently published book, The Imagination Machine.” Read the full article. 

Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves provided a look into the mechanics of imagination for guests of Amcham Finland hosted in October 2021. 

In this excerpt from The Imagination Machine, authors Martin Reeves and Jack Fuller show how we can foster and harness ideas that can lead to flourishing companies.

In this HOBB resident-only masterclass, Martin Reeves shared exclusive insights from The Imagination Machine.

Watch the masterclass here (HOBB membership required).

“Intuitively we all know that imagination matters but how to be imaginative is another matter. Luckily a new book by Martin Reeves and Jack Fuller is out to guide us.”

Read Christian Stadler’s article on Forbes.com

Interview with Martin Reeves published in the Chief Executive Magazine.

Read the interview.

Presented in July 2020, this was the first session in the Strategy Imagination Forums series. The forum featured Martin Reeves, speaking on The Imagination Machine, hosted by Will Mitchell, University of Toronto.

Watch the video recording.

Even as the shelf life of moat investments is about a tenth of what it used to be a few decades ago, around two-thirds of the companies that are “long-time outperformers” are resilient during crises, Martin Reeves, told the Reuters Global Markets Forum in June 2021. Read the full Q&A.